Benelli India has announced the Imperiale Raiders Club for the new generation of riders. The announcement comes in the light of Benelli’s successful launch of Imperiale 400, classic theme bike with a pure spirit that today finds its essence in an elegant and retro motorcycle.
Labelled as Blue-Blooded Riders, the Imperiale owners will be brought under a single platform which will offer them an ultimate riding experience, thus celebrating oneness clubbed with great pride of owning an Imperiale. With Breakfast Rides, Day Rides, Zonal Rides and National Rides, Benelli is all set to create an exciting and adventurous environment across India to meet the expectations of even the most demanding riders, assuring them zero compromises on experience, build quality and reliability.
Announcing the new initiative, Mr Vikas Jhabakh, Managing Director, Benelli India, said, “With the launch of Imperiale Raiders, we aim to bring a community of like-minded riders who crave to explore undiscovered India, under one roof. The community portrays an unbreakable bond that reflects every Blue-Blooded Rider’s connection with his or her Benelli Imperiale 400.”
The Imperiale Raiders Club logo represents a very compelling belief. The ferocious lion with a ravenous and stern look states the hunger to grow and accomplish goals and to endure an Imperial life. It also emphasizes the commandeering attitude to rule.