The 11th edition of Rider Mania – annual get together of Royal Enfield riders and enthusiasts from across the world, which began on November 22, 2019, in Goa concluded on November 24, 2019. The three days brought together nearly 8000 Royal Enfield riders from all over the world to experience the perfect cocktail of thrilling motorcycling competitions and experiential activities combined with great music from some of the best artists in the country.
The key highlight of the festival was the unveiling of the Himalayan Flat-tracker FT411 and the launch of the Slide School by Mr Vinod Dasari, CEO, Royal Enfield. The objective of the Slide School is to bring in an accessible entry into flat track racing for experts and novices alike and revive the culture of fun and engaging flat track racing in India. The first edition of the Slide School will commence in January 2020 at Big Rock Dirt Park in Bangalore. During the Slide School unveil, Royal Enfield also showcased the custom-built Himalayan Flat Track (Himalayan FT411) motorcycle which has been developed in partnership with S&S Cycles, USA. The riders registering for the Slide School will be able to ride Himalayan FT specially created to be ridden on the flat tracks. The first-ever demo run with the flat track-ready Himalayan FTs was flagged off by Vinod Dasari, CEO, Royal Enfield.
Continuing the journey towards sustainability that started during the Himalayan Odyssey 2019, Rider Mania continued to pursue the message for zero ‘single-use-plastic.’ All registered participants were provided with metal bottles in order to make a significant impact towards building a sustainable environment by eradicating the use of single-use plastic water bottles. No plastic water bottles were sold at the venue instead water stations were placed across various locations at the Rider Mania venue. Under the #LeaveEveryPlaceBetter initiative, this year Royal Enfield also collaborated with Skrap, a waste management social enterprise that helps offices and events manage waste in a sustainable manner. Together, the aim was to reduce the environmental impact and work towards becoming a zero-waste event with a keen focus on waste segregation, behaviour change, recycling and composting. With this, the team were able to divert more than 85% of the waste generated away from the local landfills. At the end of the three days, more than 3000 kgs of Recyclable waste (mostly glass) and more than 450 kgs of Biodegradable waste was collected from the venue to be recycled.
One of the most popular events at Rider Mania was the Dirt Track event which ended with the podium holders of the past and present, across all classes, battling hard for the ‘Race of Champions’ trophy. After a tough battle, Mohammad Zaheer from Art of Motorcycling emerged as the clear winner. This year also saw a special race for participating media as well which received a resounding response.
Rider Mania patrons also saw a host of fun activities like the Plank Race competition, Ace the Hill, Motoball and Ring Toss amongst many other motorcycling sports. Each day ended with riders grooving to the beats of bands like Parikrama, Nash JR, Dualist Inquiry Band, The Local Train, Avial, Agnee, DJ SA and Friends that left everyone wanting more.
Royal Enfield also released 200 of its Pinstripe Helmet, an iconic limited edition during Rider Mania. Adorned with the century-old pinstripes called Madras stripes, these helmets truly give their owners a distinctive identity. Enthusiasts and Royal Enfield riders can buy these one-of-a-kind helmets soon through an exclusive online sale from the company website for a limited period only.