Hero Electric announced the commencement of its #CodeGreen initiative to highlight the importance of e-mobility in the conservation of the environment. Hero Electric has begun this initiative in coinciding with the odd-even campaign to increase awareness towards greener and cleaner ways of transport and assist the government in its efforts to curb air pollution. In the last odd-even campaign, more than 100 Hero Electric Scooters were deployed to give 18,000 plus free rides to customers to communicate the importance of electric mobility in reducing air pollution.
The company has now worked out a unique campaign to create ‘Eco-Heroes’. Going forward, any customer who buys a Hero electric scooter will be handed over a special Green helmet along with a personal message from the company acknowledging the contribution the customer has made to the environment. The company intends to use the Green helmet riders as ambassadors to further drive the message that everyone deserves to breathe in clean air including the future generations.
Commenting on the initiative Sohinder Gill, CEO, Hero Electric, India said, “We all keep talking about our worsening air quality yet only a few do something about it. The helmets are a symbol of this cause. We believe that every person contributing towards the environmental conservation is a Hero – an Eco-Hero, and a Hero deserves to be seen, and there’s no better way for that than for him to sport a bright green helmet amidst the sea of black and grey”.
Every time one uses an electric scooter, one contributes a tiny bit to a better environment and that’s what the code green is about. Code-Green aims to celebrate the users of Zero Emission, Zero Fuel, Hero Electric Scooter and be seen as the Hero they are and what better way to stand out than be seen sporting your contribution in a crowd full of grey and black.
According to a WHO, the air quality in Delhi is the worst of any major city in the world. Motor vehicle emissions are one of the major causes of air pollution and as much as two-thirds of deaths from air pollution in India can be attributed to exhaust emissions from these vehicles. The odd-even initiative is aimed at controlling the number of vehicles running in the city to reduce toxic levels of the air, and Hero Electric, with its #CodeGreen initiative, aims to aid the government to further amplify the movement against air pollution in the country.
Hero Electric plans to take the 615 touchpoints presently to 1000 by the end of 2020 and make the brand accessible even in the most interior parts of the country. The company has extensive investment plans in the next three years to ramp up production capacity of its electric scooters to 5 lakh units annually, with a focus on low-speed scooters for last-mile connectivity.