To bolster its brand image in India, Skoda Auto has announced the rebranded its entire network of 63 sales and 61 service touchpoints across 53 cities in India as per their new Corporate Identity and Design (CICD). The Czech brand states that they have invested over Rs 1,200 million, along with its dealer partners, in the largest rebranding campaign in its history in India.
In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalized business processes, aim to enhance the overall customer experience. The new dealership design architectural concept reflects Skoda’s philosophy expressed in the slogan: “Simply Clever with a human touch”.
Zac Hollis, Director – Sales, Service, and Marketing, Skoda Auto India Pvt Ltd. said, “Skoda has successfully rebranded its entire network of dealership facilities with a Fresh, Modern, and ‘Simply Clever’ layout that elevates the presentation of the brand and is an important cornerstone of the Skoda led ‘INDIA 2.0’ project.”
“Through our redesigned dealership network we are focusing on strengthening the brand in India while working closely with our channel partners to guarantee sustainability. The transformation of our sales and service facilities, envisioned to provide enhanced customer experience, is rated positively by our customers, dealer partners, and sales and service personnel.” added, Hollis.