Maruti Suzuki has finally released an image of their highly-anticipated upcoming Mini SUV – S-Presso. The Maruti Suzuki S-Presso is set slated to launch on September 30, 2019. Maruti Suzuki states that the S-Presso has been indigenously conceived, designed and developed is specifically made for India. The name S-Presso is inspired Espresso, a popular coffee drink. Maruti Suzuki feels that the name will help relate the S-Presso with Espresso’s strong, robust and bold characteristics.
Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India said, “Today’s youthful customers desire a reflection of their personality in the products they own. Our internal research suggests that the criteria of buying a car for the youth, apart from affordability, acquisition cost and maintenance, now also include design and aesthetics. With Mini SUV S-Presso, we offer a unique, premium, feature-rich and bold car that will disrupt the entry car segment in the country.”
C.V. Raman, Senior Executive Director (Engineering), Maruti Suzuki India said, “Maruti Suzuki has always developed new segments and cars to match the changing needs, tastes and lifestyles of our customers. Designed in-house by Maruti Suzuki, S-Presso marks a big shift in the way compact cars are created and crafted in India. Its design language is inspired from our line-up of SUVs and the modern user’s lifestyle. The Mini SUV S-Presso is testimony of Maruti Suzuki’s journey to deliver designs, technology and experiences that are ahead of their time, taking consumers on a drive into the future.”