Royal Enfield has announced the launch of six new colours of the iconic Royal Enfield Bullet India. Prices for the Bullet 350 now start at Rs 1.12 lakh (ex-showroom), making it a more affordable option than before. The Royal Enfield Bullet has been in constant production since 1932. Thanks to this feat, Royal Enfield holds the mantle of being the world’s oldest motorcycle brand in continuous production, with the Bullet being the longest running motorcycle model in the world. The update gives the Bullet 350 range a much-needed shot in the arm.
In addition to its existing black colour, the Bullet 350 is available now available in three new colour options – the Bullet Silver, Bullet Sapphire Blue and the Bullet Onyx Black. The Bullet 350 ES has also been launched in Jet Black, Regal Red, Royal Blue colour options in addition to the current Maroon and Silver variants.
That’s not all, Royal Enfield has also announced the launch of a new initiative with regard to the cost of ownership. Across all its authorised service centers, the company will commence the use of a new set of processes and technology, coupled with a new mix of semi-synthetic oil, for servicing. These initiatives will now increase the service interval from being 3 month/3000 kms to 6 months/5000 kms. The oil change interval also increases to 12 months or 10,000 kms, as opposed to the earlier 6 months or 5000 kms.
Royal Enfield says that this will bring down the overall service interventions required in a year and will bring down the cost of service by an average of 40% over a period of 3 years. This new service improvement initiative will be applicable to all current Unit Construction Engine engine motorcycles models under the unit construction engine platform – the Bullet, Classic and the Thunderbird.