Maruti Suzuki’s pre-owned sales channel ‘True Value’ has completed two years of operation in the Indian market. True Value provides a showroom experience for those looking to purchase a certified pre-owned car, facilitated by Maruti Suzuki. The automaker has announced an expansion of the True Value franchise to over 250 digitally-integrated independent showrooms in 151 cities. Furthermore, Maruti Suzuki says that True Value has sold over eight lakh units of Alto, WagonR and Swift with age of the buyers ranging from 25-45 years.
Maruti Suzuki claims that every car sold at True Value goes through a rigorous list of 376 check quality evaluation, refurbishment and certification process. Certain True Value certified cars come with an up to 1 year warranty and 3 free services. To make the process of buying easier, customers can see and select all available cars on the True Value mobile app/website and then visit the showroom nearest to them to experience the selected car.
Commenting on the expansion, Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India, said, “At True Value, our focus is to offer a reliable, professional and hassle-free pre-owned car buying experience to customers. Aligning with market trends, the new True Value outlets offer a seamless amalgamation of online to offline car buying experience. True Value boasts of independent pre-owned showrooms, based on digital technology for utmost customer convenience and satisfaction.”