Volvo India invited us to take part in an initiative which was neglected by many car manufacturers for a really long time. With Volvo’s EVA initiative, the prime focus was abridging the gender gap by improving the safety standards for women in the automobile industry. There were different stats which proved that during an accident a women’s body was susceptible for more injuries than an average male individual. It was due to the fact that crash tests were only conducted on ‘Male Crash Test Dummies’.
Mr Charles Frump, Managing Director – Volvo Car India addressed the occasion and said, “We are very proud of our campaign to generate awareness about gender equality. It is something very close to our brand and the corporate mission to have at least one-third women in all leading positions globally by 2025. We have a healthy 23% ratio of women globally and in India. Our global E.V.A initiative involves creating a Female Crash Test Dummy, thereby delivering safety for all.”
Here’s a short video showcasing the injuries caused to women during an accident.
A panel discussion on Gender Equality and discrimination at the workplace between women from different industries who have inspired a lot of young girls.
From left to right Ayesha Billimoria, Radhika Apte, Faye D’Souza, Heena Sidhu, and Devita Saraf
After the discussion, 25 women drivers participated in the drive from J. W. Marriot, Sahar covering locations like the Bandra Worli Sea Link, KIFS Volvo Cars in Prabhadevi, Siddhivinayak Temple, Flora Fountain, Haji Ali Dargah, and back to the starting point at J. W. Marriot. The women were driving Volvo XC60, Volvo XC90, Volvo S90, Volvo S60, among others.
Volvo’s EVA initiative promotes equal safety standards for everyone and emphasises more on women’s safety will be appreciated by many as Volvo is willing to share the technology with other car manufacturers. Just like Volvo we too believe in safety first. Kudos to them for taking up this initiative!
Also Read:- Volvo XC60 – Review