A couple of years of back, Bajaj and Triumph had agreed to help facilitate a “Medium-displacement motorcycle segment” which by all mean seems to reel under the dominance of Royal Enfield. While the terms of the agreement are still being worked upon, we have got our hands on to some new information to keep the buzz afloat.
In their endeavour to keep production costs under budget meeting competition from key players in the Indian market, Bajaj Auto will now rely on their established vendors while Triumph is set to take the lead in research, design and development in equal measures. Speaking on the same line, Shoeb Farooq who heads as the General Manager for Triumph India told in a media report that Triumph and Bajaj alliance is now all set to focus on mid-range capacity motorcycles and one should see thing gearing up in another three to four months. It was also said; that the ambit of the partnership shall also open up newer avenues for markets outside India as well as the company believes that the mid-capacity motorcycles are in massive demand in Africa, South East Asia and Latin America predominantly.
There’s no denying the fact that Royal Enfield has been ruling the roost in the medium displacement motorcycle market for well over two decades now and have established their monopoly for good. Following the steps of Royal Enfield, there has been a lot of enthusiasm from local as well as international bike makers to explore the middle capacity segment eyeing huge profit. Take the recently launched Jawa Motorcycles from the house of Mahindra & Mahindra for instance. Even, Harley Davidson has come up with an announcement for developing medium capacity motorcycles for the Indian market as they are on the lookout to join hands with an Asian manufacturer. No matter what, in all probability, one has to work hard to snatch away or even make a strong foothold in what happens to be invariably Royal Enfield’s game in the market.