British marque MG (Morris Garages) today announced that it has hired Benedict Cumberbatch as its brand ambassador for India. The British actor is known for his stellar role in TV shows like Sherlock, Parade’s End, Hollow Crown – The Wars of the Roses, Patrick Melrose to name a few.
“As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation. His social and philanthropic work, as well as his support for inclusivity beyond gender, is also in sync with our core brand ideology of nurturing diversity. We are glad to have Benedict Cumberbatch as our brand ambassador to represent MG”, commented Rajeev Chaba, Managing Director and CEO MG India.
Benedict Cumberbatch who is a keen follower of pop culture and popular among the youth said, “I have grown up seeing and reading about MGB’s and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.”
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