In their attempt to promote innovation, Hyundai Motor India today launched the country’s first and unique ‘Brilliant Kids Motor Show’. Starting today till the 4th of December 2018 at the Ambience Mall, Gurugram this one-of-its kind initiative is to encourage young minds to foster the spirit of innovation and design. As a result, the programme saw over 5,000 entries out of which 8 top designs were selected and replicated into life size working models.
The designs so selected were based on ideas like sustainability, positive impact on the environment and clean energy resources. Further these innovations translate into a car that can Clean Oceans, an electric vehicle that uses both solar and wind energy, eco-friendly car that will run on plastic and absorbs Co2 and a car that can clean the roads and use the litter to fuel themselves.
“We are very proud to launch India’s first and most Unique Brilliant Kids Motor Show. Being India’s Most Loved & Trusted brand, Hyundai strongly believes in inspiring the next generation of Innovators, Pioneers and Creators of India. We are overwhelmed by the level of innovation and curiosity shown by the children in designing their dream car. We are confident that these ‘Young Innovators’ will revolutionize the elements of design and technology in mobility that India needs at this age and time”, commented S J Ha, Director – Sales and Marketing, Hyundai Motor India Limited.
He further added, “Hyundai is at the forefront of developing the future ready technology based on the pillars of Shared, Connected and Zero Emission Mobility. By engaging with the creative minds from a young age, we are committed to realizing our vision of becoming Lifetime Partners in Automobile and beyond. We are glad to invite these curious minds to our State of the Art Future Ready Plant in Chennai to give them an experience of Manufacturing Excellence”
The campaign was started in July 2018 as it received 5,000 entries. Out of these 5,000 entries, 50 entries were shortlisted by Hyundai based on their design, innovative concept and practicality. Then out of the 50 entries, 16 were shortlisted by external jury and 8 kids were chosen as winners after the mentoring session.