Italian carmaker Lamborghini has launched their new SUV- Urus in India just a month after its International launch in India at Rs. 3 Cr (ex-showroom). Urus is based on Volkswagen group’s MLB EVO platform which it shares with the Audi Q7 as well.
Under the hood of the Urus is an all-new 4.0-litre twin turbo V8 which is good enough to produce 650bhp of power along with 850NM of torque. The brand claims that the Urus is the fastest SUV in the world and can reach 100km/hour in 3.6 seconds while maxing out at 305 km/hour.
India is a strategic market for Lamborghini in terms of future growth volumes, said Sharad Agarwal, head of Lamborghini’s India unit. “India is one of the first few markets in the world where the Urus is being launched. Given the advantages this car brings, our India sales volumes should rise threefold by 2019, after the model is more easily available,” he added.
Like other Lamborghinis, the Urus will be imported to India as a completely built-up (CBU) unit, with no plans for production or assembly in India, said Andrea Baldi, general manager of the Asia-Pacific region for the company. To maintain exclusivity, all Lamborghini cars are manufactured at the company’s Bologna plant, he added.
Terming the model “a complete game changer” for Lamborghini, Baldi said India plays an important role in Lamborghini’s global decision making, adding that an SUV was the right call since customers desired the performance of a sports car coupled with the driveability and versatility of an SUV.
The Urus competes with the Bentley Bentayga, Porsche Cayenne Turbo S as well as the Range Rover LWB SV Autobiography as according to a few reports, all the allocated units for 2018 for the Indian market have already been sold out!
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