From making farm tractors to state of the art V12 engined cars and powerboat engines, Lamborghini is a brand which has some really interesting history behind it. You ask anyone about their favourite supercar no matter what age group or part of the world- there is a very strong chance of the word “Lamborghini’ coming on top.
LET’S HAVE A LOOK INTO THIS ITALIAN SUPERCAR MAKER’S HISTORY!
The brand Lamborghini was started by Ferruccio Lamborghini in 1963. The first famous production model from the carmaker was the Miura sports coupé in 1966. The important and noteworthy thing about the Miura was the fact that it established the rear mid-engine, rear wheel drive as the standard layout for high-performance cars of the era.
Also, legend has it that Lamborghini was founded because Ferrari used tractor clutches and had crummy customer service. Ferruccio famously owned a Ferrari 250GT, which he took in to be serviced at the Maranello headquarters after realizing that the clutch was identical to the one being used on his production line. He politely asked Enzo Ferrari for a replacement part, who replied “You’re just a silly tractor manufacturer, how could you possibly know anything about sports cars?” This triggered Ferruccio and technically just four months later he unveiled the Lamborghini 350GTV !
Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm’s ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V’Power Corporation in 1994. In 1998, Mycom Setdco and V’Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group’s Audi division. New products and model lines were introduced to the brand’s portfolio and brought to the market and saw an increased productivity for the brand Lamborghini. In the late 2000s, during the worldwide financial crisis and the subsequent economic crisis, Lamborghini’s sales saw a drop of nearly 50 percent.
Recently, we saw the SUV concept Urus from Lamborghini but this isn’t the first time that the carmaker has tried its hands with an SUV- the made the LM002. They generally came with “just” a Countach V12, but — and at least one was built this way— it was way better with a powerboat motor from Motori Marini Lamborghini, pumping out over 700 hp.
This is not known by a lot of people but Lamborghini has won a ton of offshore powerboat championships- and Motori Marini Lamborghini’s engines are some of the most gorgeous internal combustion engines ever assembled. They are 8.1-liters in capacity and can put out up to 775bhp of power!
Another less known fact about the brand is that the first Lamborghinis were tractors, and they’re still made today. It all started back in the day when during the WWII when Ferocio when he got home he started piecing together tractors out of spare parts. People loved them, and his tractor business took off overnight. They’re no longer part of the same company, but Lamborghini Trattori are still designed by the same firm that created the Gallardo and the Maserati MC12. They range in price from $30,000 to over $300,000.
There is only one doubt that I have in mind that do these still count as tractors? Or wait a second, will these count as a “Lamborghini” in your garage?
The cult ‘pop’ culture somehow associated itself with the brand like nothing else back in 1960’s. Everyone including famous hollywood celebs like Jay Leno, Dean Martin had a Miura. Frank Sinatra even went ahead and gave the famous quote , “You buy a Ferrari when you want to be somebody. You buy a Lamborghini when you are somebody.”
Every Lamborghini model is named after an Italian fighting bull – Aventador, Huracan, Gallardo are all named after them. No wonder that even the brand’s logo has the image of a raging bull ready to be unleashed.
“ LAMBORGHINI HAS WON A TON OF OFFSHORE POWERBOAT CHAMPIONSHIPS– AND MOTORI MARINI LAMBORGHINI’S ENGINES ARE SOME OF THE MOST GORGEOUS INTERNAL COMBUSTION ENGINES EVER ASSEMBLED. THEY ARE 8.1-LITERS IN CAPACITY AND CAN PUT OUT UP TO 775BHP OF POWER! ”
Lamborghini is not just limited supercars and engines, the brand also diversified itself into designing clothing and accessories under the Tonino Lamborghini brand, as well as designing the Town Life, an electric microcar which was revealed at the Bologna Motor Show in 1999. Ferruccio’s daughter, Patrizia Lamborghini, runs the Lamborghini winery on his Umbria estate. In 1995 Ferruccio’s son Tonino opened a museum that honours Lamborghini’s legacy, the Centro Studi e Ricerche Ferruccio Lamborghini in Dosso (Ferrara), which was moved to Argelato (Bologna) in 2014 with the new name Ferruccio Lamborghini Museum. Tonino Lamborghini Style and Accessories company was started with an ideation to create luxury accessories and design projects which aligned with the ‘raging Bull’ brand. The company has also released Android smartphones. Tonino Lamborghini’s latest mobile launch is the Alpha-One. The smartphone was launched in August 2017.
Last year, the Sant’Agata Bolognese-based supercar manufacturer is reporting an increase of seven percent to a total of 3,457 units globally compared to 3,245 in 2015. This is the first time Lamborghini surpassed the 3,400 units mark following six years of continuous growth. The current result is 2.6 times better than the one in 2010.
“In 2016 Lamborghini has proven to be in excellent shape,” Stefano Domenicali, chairman and chief executive officer of Lamborghini, declared. “The company delivered another record year in terms of sales and continued to outperform key business objectives. This new all-time high is once more confirming the substance and sustainability of our brand, product and commercial strategy. This is a real team achievement and it is all the more remarkable as we are at the same time preparing not only for new models in our super sports car range, but for a company-wide quantum leap in our product portfolio – the third model line.”
Currently, Lamborghini has 135 dealers in 50 countries around the world. A more detailed look into the 2016 stats shows the Italian brand is well-balanced among the three main regions, EMEA (Europe, Middle East, Africa), America and Asia Pacific, which each account for approximately one third of global deliveries. What’s more, all of them set new records last year.
America is still the biggest single market for Lamborghini cars with 1,041 units registered in 2016, followed by Japan, UK, Germany, Canada, the Middle East, and China. The brand’s most popular model currently is the Huracan, which sold 2,353 units in Coupe and Spyder versions. Two new members will join the Huracan family next year, the Huracan Spyder Performante and the Huracan Superleggera, with sales of the range expected to surpass the 2,500 mark this year.
As for the flagship 12-cylinder Aventador, a total of 1,104 examples were delivered last year against 1,003 in 2015. In December 2016 the model production reached 6,000 units.
America continues to be the biggest market for Lamborghini whereas there has been an uprise in demand in the Indian market as well. The carmaker has been launching its international models timely in our market which has kept things afresh and the probable buyers excited. Further, Lamborghini also organises race track events where probable buyers are invited to test out the cars which have helped the brand to improve its sales figures.
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