The 2018 Indian Auto Expo is just around the corner and German carmaker Mercedes Benz is all set to showcase it’s lineup for the same. Mercedes Benz will be present at Hall no 15 at the India Expo Mart and will showcase its fleet at Hall No. 15.
Mercedes-Maybach S 650 sedan will be the showstopper for the German carmaker.
market. The forerunner of Mercedes-Benz’s new product brand for electric mobility globally- EQ, the ‘Concept EQ’ will be showcased to clearly manifest Mercedes-Benz’s direction towards creating a sustainable ecosystem of services, technologies and innovations and
also delineate its long-term strategy of introducing the ‘EQ’ brand of battery electric
vehicles in India. The name EQ stands for “Electric Intelligence” and is derived from
the Mercedes-Benz brand values of “Emotion and Intelligence”.
Where usually conventional sedans give up, the SUV like versatility of the all New EClass All Terrain begins its journey and this unique product will be unveiled at the
Auto Expo 2018. The New E-Class All Terrain is like a SUV, thanks to its SUV like
greater ground clearance, SUV like large wheels and 4MATIC all-wheel drive as a
standard feature, making it a versatile vehicle. In addition, the All-Terrain compares
favourably with other SUVs in terms of its aerodynamics, which is why it is in its
element on the motorway, too.
The All-Terrain also cuts a fine figure thanks to its striking SUV look with powerful
flared wheel arches and SUV radiator grille. The most eye-catching feature of the
striking front is the SUV-style two-fin grille with a star integrated in the centre. The
distinctive front bumper and the paneling in underride guard-look, electroplated in
silver-chrome, also contribute to the robust SUV appearance of the E-Class All-Terrain.
In the side view the black wheel arch covers are distinctive features that emphasize the
all-terrain SUV character. An exclusive 19 inch light-alloy wheel gives the vehicle a
confident look of a SUV, with more ground clearance and enhanced comfort on rough
roads. Further features typical of an SUV include robust outer load sill protection and a visual underride guard electroplated in silver-chrome.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented; “Auto
Expo remains the much awaited event in the Indian Automotive Industry and we are
glad to be associated with it. Mercedes-Benz’s participation in the 14th Auto Expo is a
reiteration of our commitment to our customers, to the market, and also a
manifestation of our support to the government’s vision of ‘Make in India’. Auto Expo gives us a distinct opportunity to showcase our exciting range of new products and technologies to our discerning customers and brand enthusiasts, whom we are
committed to fascinate. In addition to an array of fascinating global products, we also
will showcase some of the best products we make in this country, in Pune. The
Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, future
technology and mobility, driving performance, innovative design and progressiveness, all of which are synonymous with our brand promise ‘Best or Nothing’. We are confident of leading the market as the No.1 luxury car maker in India and our Auto Expo 2018 display will firmly underline this fact.”
“Apart from the stunning display of our AMG and Dream Cars, our luxury sedans and
SUVs; there will be specific products that underline the attributes of Luxury,
Versatility and Future Mobility, like no other product. The Mercedes-Maybach S 650,
the E-Class All-Terrain and the Concept EQ represents these attributes effortlessly, and
will present the most overwhelming product offensive from Mercedes-Benz for the
Indian market. The Mercedes-Benz S 650 will debut at the motor show and will kick-off
our product offensive towards sustained leadership in the Indian market for 2018.
Other than fascinating products, we are also glad to introduce a host of intriguing
digital assets during the Auto Expo. An industry first, we will launch an AI based
Chatbot, which uses artificial intelligence to answer customer questions on Mercedes
Mercedes-Benz fascinating family at Auto Expo 2018 comprises:
• AMG: F1 Car, AMG GT R, AMG GLC 43 Coupe and AMG SLC 43
• Show Car: Concept EQ
• Specialty Cars: E-Class All-Terrain and C-Class Cabriolet
• Sedans: Mercedes-Maybach S 650, New E 350 d, C 250 d Edition C
• SUVs: GLA 220 d 4MATIC, GLC 220 d, GLS 350 d