Tata Motors has launched its much-awaited compact Sports Utility Vehicle Nexon, aggressively pricing it at Rs 5.85 lakh to Rs 9.45 lakh ex-showroom New Delhi, to take on the market leader Maruti Suzuki’s Vitara Brezza and Ford Motor’s EcoSport.
This is the fourth product based on Tata’s ‘Impact Design’ philosophy which the company claims of it bringing together global and contemporary design with advance technology and features for the ones who would like to express themselves with a unique style of their own.
Unveiling the Tata Nexon , Guenter Butschek, CEO & MD, Tata Motors, says Indian passenger vehicle market is dynamic. The fast-moving generation has clear preferences in terms of design and style. Catering to this discerning need of the customers, Tata Motors seeks to create new categories of vehicles. The Tata Nexon is the result of our intent to break away from the conventional approach of segmentation in its discreet forms and fulfilling a larger set of milieus.
Tata has priced the Nexon Rs 40,000 to Rs 50,000 lower than the segment leader Vitara Brezza for the diesel variant and comes with better features like touch screen, rear air vents and the SUV is priced almost Rs 1 lakh lower than Ford EcoSport on a like to like variant.
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