German car maker, Audi, today kick-started the third season of the Audi Weekender Program from Chennai. The event provided an experience to Audi customers and enthusiasts who spent their weekend driving Audi’s entire fleet in on sale in India.
“The Audi brand stands for sportiness, progressiveness and sophistication and this is reflected perfectly in the Audi Weekender Reloaded for 2017. With a chance to put the pedal to the metal on a track with the exciting line up of Audi’s performance range, challenge the quattro capabilities of the Audi SUVs on a specially created off-road track and having the luxurious sedans glide on roads, the customers get to witness the brand DNA – ‘Vorsprung durch Technik’ with the four rings in action. Customer Delight is an important aspect for us and we are confident that the Audi Weekender Reloaded with its plan to visit seven cities this year will surely help us in creating further excitement and some thrilling moments for customers and Audi loyalists,” said Mr. Rahil Ansari, Head, Audi India.
The participating customers and enthusiasts are divided into groups to drive one segment of cars – SUVs, Sedans and Sports cars. Customers driving Audi SUVs get a chance to drive on a specially made off-road track created to test the hardcore off-road capabilities of the Audi range of SUVs. Customers driving the Sedan range learn handling activity with practice on slaloms and hard braking. The customers experiencing the performance range of Audi learn the safe driving techniques while the customers driving the sporty spearhead Audi R8 love the acceleration and braking exercises at the track. Customers driving the Audi TT and Audi S5 manage course handling with expert instructors belting out instructions. A professional and motivated team of instructors help customers experience the power and dynamism of Audi cars. An interesting move this by Audi! Stay tuned to Exhibit Auto for more such updates!