Improving road safety, HP and Leo Burnett have come together and developed world’s first anti-collision device for India. This has been conceptualized mainly by Leo Burnett was launched on NH1 along the Jammu-Srinagar Highway.
The concept is that around sharp curves and hairpin bends, “smartlife’ poles are placed which are charged up with the latest radar systems and wireless tech, are placed on each side of key hairpin bends. The poles detect speeds of oncoming vehicles, then communicate with each other to caution approaching vehicles on either sides with a horn.
Commenting on the project, Mr. Chander J. Singh – Deputy Superintendent of Police, Chenani Range, said, “The Jammu-Srinagar highway is one of the most dangerous highways in the world. It has various hairpin bends and vehicles often speed at these turns resulting in fatal accidents. #RoadsThatHonk is a great innovative technology which will help save lives and make our roads safer.”
Watch the Video below –
This is quite an interesting concept in my opinion and will definitely help in bringing down the casualties in road accidents. Stay tuned to the wheelz for much such details around technology and automobiles.