We hate it when breathtaking cars are named along the same lines of fax machines and photocopiers. If they could spend millions in research and development, can’t they shell out some more money in getting someone to come up with a name that sounds good? We had the same feelings when the incredible Aston Martin AM-RB 001 was announced. What a machine! And what an excuse of a name! Yeah, yeah, it’s the first car (001) which came out of the Aston Martin-Red Bull alliance (AM-RB). But where is the panache in that name? Where is the pantomime? Thankfully, Aston Martin did invest in people who can conjure brilliant names out of thin air and that’s why we get to call the AM-RB 001 with a new name from now – the Aston Martin Valkyire.
“Aston Martin model names have deep meaning. They need to inspire and excite. To tell a story and enrich a narrative that stretches back some 104-years. The Aston Martin Valkyrie is an incredibly special car that demands an equally remarkable name; an uncompromising car that leaves nothing in reserve,” said Aston Martin Chief Creative Officer, Marek Reichman.
They took the name right out of Norse mythology and that’s something which many of us are familiar with these days. Thanks to the popularity of Marvel’s Thor and its own take on Norse mythical characters, we’ll get to know more about Valkyrie in the upcoming Thor sequel – Thor: Ragnarok. Back to the Aston Martin Valkyrie, the name joins the healthy line of Aston Martins which bore names that started with the letter “V” – Virage, the Vanquish, the Vantage and Vulcan – and all of them being highly successful, great cars.
The Aston Martin AM-RB 001 hypercar was built by Aston Martin and Red Bull Advanced Technologies, with able assistance from AF Racing and a handful of leading technology partners. We should really start switching to the better-sounding Aston Martin Valkyrie name tag from now.