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Microsoft and Tata Motors come together to enhance in-car entertainment

Indian carmaker Tata Motors and tech-giant Microsoft will be coming together to bring in a connected and personalized driving experiences for Indian customers. Using high tech futuristic technology like artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT) capabilities , this collaboration is all set to bring in a more safer and intuitive experience for the user.

Commenting on the partnership, Guenter Butschek, CEO & MD, Tata Motors, said, “With the aim to develop innovative and technologically leading products that excite customers, we at Tata Motors, understand the need for a connected ecosystem that can integrate into the digital lives of customers. We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers.”

Commenting on the association, Anant Maheshwari, President, Microsoft India said, “We are excited to partner with Tata Motors as they embark on a new journey of innovation with Microsoft Azure cloud. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.”

Event Image-Microsoft and Tata Motors collaboration

The first prototype using these technologies will be showcased at the 87th Geneva Motor Show that is bound to take place on the 7th of March. Stay tuned to thewheelz.com for more such happenings from the automotive industry.

 

Microsoft and Tata Motors come together to enhance in-car entertainment
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