With highly positive early reviews pouring in Marvel’s Captain America: Civil War may turn out to be one of the highest-grossing movies of the year, and looks all set to beat Batman V Superman: Dawn of Justice at the box-office. Audi has tied up with Marvel on a large scale product placement and promotional campaign for their range of cars through the superhero action movie. The Audi R8 V10 Plus, the A4, A6 and SQ7 TDI have got a significant share of screen time in the flick.
The deal includes Audi’s cars being prominently featured in the scenes, which also includes some of the major action set-pieces. Part of the deal is this epic promotional ad which was directed by Anthony and Joe Russo – the directors of Captain America: Civil War. The clip titled “The Chase”, throws a family of four in an Audi SQ7 right into one of the major action sequences in the movie that features the Winter Soldier being chased by the Black Panther who in turn is pursued by Captain America. It’s amazing as to how the directors seamlessly tied the ad storyline right into the narrative of the movie.
The SQ7 TDI is powered by a twin turbocharged, 4.0-litre V8 diesel engine which develops 430bhp of power and 900Nm of torque. The engine has an electrically driven supercharger spooled by a 7KW DC motor. An 8-speed tiptronic transmission, powers all four wheels via Audi’s Quattro all-wheel drive system. It can go from 0 to 100kph in 4.8 seconds and goes all the way till 250kph.
Captain America: Civil War will release on May 6, 2016 with an ensemble cast consisting of Chris Evans, Robert Downey Jr., Anthony Mackie, Chadwick Boseman, Daniel Bruhl, Elizabeth Olsen, Emily VanCamp, Frank Grillo, Martin Freeman, Paul Bettany, Paul Rudd, Scarlett Johansson, Sebastian Stan, Tom Holland and William Hurt.